Trigger: Fired once when user profile data is sent after completing the questionnaire.

Description: Contains detailed user information collected from the questionnaire. 

Reference: See Table A for smt-profile data fields.

Example dataLayer Push:
{
    event: "smt_profile",
    smt_data: {
        questionnaire_id: "665981b273607",
        questionnaire_gender: "unisex",
        questionnaire_pregnancy: "yes",
        questionnaire_sun_exposure: "everyday",
        questionnaire_allergies: "yes",
        questionnaire_allergy_groups: "pigments",
        questionnaire_age: "39-44",
        questionnaire_skinfeeling_morning: "normal",
        questionnaire_skinfeeling_day: "normal",
        questionnaire_skintype_result: "normal",
        questionnaire_sensitive_skin: "yes",
        questionnaire_sensitive_skin_options: "eczema",
        questionnaire_needs: "glow-radiance",
        questionnaire_product_preferences: "paraben-free",
        questionnaire_signup_email: "test@gmail.com",
        questionnaire_birthday_day: "05",
        questionnaire_birthday_month: "11",
        questionnaire_birthday_year: "2009",
        questionnaire_user_id: 1234567
    }
}

Trigger: Fired whenever a user adds a product to the shopping cart.

Description: Event for tracking added products. The event structure is based on the Google Analytics 4 Enhanced Ecommerce event and can be used for any other system like Google Ads, Facebook, etc.

Reference: See Table B for Enhanced Ecommerce data fields.

Example dataLayer Push:

{
    event: "add_to_cart",
    ecommerce: {
        items: [
            {
                item_id: "0641628008100",
                item_name: "Elemis Pro-Collagen Cleansing Balm",
                item_brand: "Elemis",
                item_category: "Cleansing",
              item_list_name: "Quiz Recommendations",
                price: 10.01,
                quantity: 1
            }
        ]
    }
}

Trigger: Fired whenever a user adds a product to the wishlist.

Description: Event for tracking wishlist activity. The event structure is based on the Google Analytics 4 Enhanced Ecommerce event and can be used for any other system like Google Ads, Facebook, etc.

Reference: See Table B for Enhanced Ecommerce data fields.

Example dataLayer Push:

{    event: "add_to_wishlist",    ecommerce: {        items: [            {                item_id: "0641628008102",                item_name: "Elemis Hydrating Serum",                item_brand: "Elemis",                item_category: "Skin Care",

                item_list_name: "Quiz Recommendations",                price: 15.00,                quantity: 1            }        ]    }}

Trigger: Fired whenever a user removes a product from the wishlist.

Description: Not part of Enhanced Ecommerce but can be used for custom analytics.

Example dataLayer Push:

{
    event: "remove_from_wishlist",
    smt_data: {
        ean: "0641628008102"
    }
}

Trigger: Fired when a user navigates to the next slide (via navigation arrows or answering a question).

Description: Tracks the slide index as a parameter (slideIndex).

Example dataLayer Push:

{
    event: "next_slide",
    smt_data: {
        slide_index: 3
    }
}

Trigger: Fired when a user navigates to the previous slide (via navigation arrows or answering a question).

Description: Tracks the slide index as a parameter (slideIndex).

Example dataLayer Push:

{
    event: "previous_slide",
    smt_data: {
        slide_index: 2
    }
}

Trigger: Fired when a slide change occurs, including skips (e.g., using the progress bar).

Description: This catches skipping around within the questionnaire by means of the progress bar navigation, as well as any regular navigation. It will fire after the next / previous events.

Tracks the slide index as a parameter (slideIndex).

Example dataLayer Push:

{
    event: "goto_slide",
    smt_data: {
        slide_index: 5
    }
}

Trigger: Fired when the user completes the questionnaire.

Description: Confirms questionnaire completion. This event does not include parameters.

Example dataLayer Push:

{
    event: "smt_finish_questionnaire"
}